Also, the context around the color, and even surrounding colors, can have an effect. Keep in mind that certain shades or tones may result in very different meanings.
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You can also review the following pages for a more comprehensive list of color meanings and symbolism, including some charts we’ve created that you can download or embed on your site. The following are some common psychological effects of colors in the Western Hemisphere. Now let’s take a look at some of the more common traits of color psychology, by some common colors. Most marketing and advertising executives will likely agree that there are benefits to understanding and utilizing the psychological effects of colors. The fact that some companies have heavily invested in this type of research and many others have followed through in its use shows they have at enough belief in the concepts of color psychology to implement them in their advertising.Ĭolor is consistently used in an attempt to make people hungry, associate a positive or negative tone, encourage trust, feelings of calmness or energy, and countless other ways. Marketing and advertising are well-known for utilizing color psychology. Pyschology of Color for Marketing & Advertising You also probably don’t want to paint your dining room or kitchen these colors if you’re a calorie-counter. They reflect more light and excessively stimulate a person’s eyes which can lead to irritation. You do want to be careful about using bright colors like orange and especially yellow.
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Have you ever wondered why so many restaurants use these colors? Now you know why even after people watched the movie SuperSize Me, they said they were hungry. These colors are often associated with food and can cause your tummy to growl a little. Want to create an environment of stimulation or whet people’s appetite? You might consider utilizing the colors yellow or orange. The bedroom is a great place to use these colors as they should help you relax. Another cool color, blue is typically a calming and serene color, said to decrease respiration and lower blood pressure. The color blue is suggested for high-traffic rooms or rooms that you or other people will spend significant amounts of time. There is actually a bit of scientific logic applied to this – because the eye focuses the color green directly on the retina, it is said to be less strainful on your eye muscles. These cool colors are typically considered restful. These could be great colors for a home or business office.Īre you looking for a peaceful and calming environment? You might consider using green and/or blue. Light purple is said to result in a peaceful surrounding, thus relieving tension. Purple utilizes both red and blue to provide a nice balance between stimulation and serenity that is supposed to encourage creativity. Need to be creative? Want help getting those brain synapses firing? Try utilizing the color purple. Well, you might want to consider some of these suggestions about colors and how they might affect your emotions and mood: For example, maybe you’re planning on re-painting your walls or redecorating a house or room with a new color scheme. The concepts of color psychology can also be applied in everyday life. Cool colors – such as green, blue and purple – often spark feelings of calmness as well as sadness. Warm colors – such as red, yellow and orange – can spark a variety of emotions ranging from comfort and warmth to hostility and anger. There are also commonly noted psychological effects of color as it relates to two main categories: warm and cool. You can learn more about how color therapy works and how light and color might affect us. For example, studies have shown that some people looking at the color red resulted in an increased heart rate, which then led to additional adrenaline being pumped into the blood stream. Color may also influence a person’s mental or physical state. In art therapy, color is often associated with a person’s emotions. Keep in mind, that there will also be variations in interpretation, meaning, and perception between different cultures.Īpplying Color Psychology to Everday Lifeĭid you know your surroundings may be influencing your emotions and state of mind? Do you ever notice that certain places especially irritate you? Or that certain places are especially relaxing and calming? Well, there’s a good chance that the colors in those spaces are playing a part. There are some very subjective pieces to color psychology as well as some more accepted and proven elements. The psychology of color is based on the mental and emotional effects colors have on sighted people in all facets of life.
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Pyschology of Color for Marketing & AdvertisingĦ. Applying Color Psychology to Everday Lifeĥ.